Logo Design in Luton

Your logo is the first thing people see and the last thing they forget. A good logo doesn't just look nice. It communicates who you are, builds trust instantly, and works everywhere from a business card to a billboard.

As a logo designer based in Luton with 20 years of experience, I've created brand identities for businesses of every size. I bring that same level of craft and strategic thinking to every project, whether you're launching a new business or refreshing an existing brand.

I don't do generic logo mills or AI-generated templates. Every logo I design starts with understanding your business, your audience, and your competitive landscape. The result is a brand mark that's uniquely yours and built to last.

What's Included

• Discovery & research: I learn your business, audience, and competitors before sketching a single line
• 3 initial concepts: three distinct directions so you can choose the right one
• 2 rounds of refinement: we fine-tune the chosen direction until it's perfect
• Full file package: vector (SVG, AI, EPS), print-ready (PDF, CMYK), and web-ready (PNG, WebP) formats
• Colour palette: primary and secondary colours with hex, RGB, and CMYK values
• Typography selection: recommended typefaces for headings, body text, and digital use

Full Brand Identity Packages

Need more than a logo? I offer complete brand identity packages that include logo design, typography system, colour palette, brand guidelines document, business card design, and social media templates. Everything you need to launch with a consistent, professional look across every touchpoint.

My Process

I work in three phases: Discovery (brief, research, mood boards), Design (concepts, feedback, refinement), and Delivery (final files, guidelines, handover). Most logo projects take 2–3 weeks. I'm based in Luton so we can chat on the phone to discuss your brief, or I'm available for remote collaboration over video call.